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About

The secret is the map. The secret to achieving growth in your business. Your map is your living, breathing strategy. It’s there for you every step of the way. And so am I.

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Free Starter Kit

Free Starter Kit

Being your own expert strategist is easier than you think. Start now: Learn why your business needs a strategy, what it takes to create one, and how to get started.

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Instant Strategy Toolkit

Instant Strategy Toolkit

Your very own re-usable, DIY-able, interactive strategy TOOLS. Go beyond ebooks and courses. Build your map. The map is your strategy and strategy is your friend.

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Instant Strategy: Do it yourself, but not on your own.

The tools & support you need to be your own expert strategist.

From the Blog

Nitty-gritty, get-real topics on strategy in your business.

What Is Your Answer to: Now What?

Posted by Gretchen on Feb 19, 2014

“Now, what?” he said. “I get your emails. I’ve read them. I finished the [Crash] Course. So, you’ve got the six steps or whatever … Now, what?” said the guy at the pub standing behind my chair. I turned around, dumbstruck....

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Your Business Vision: The Hairier, The Better

Posted by Gretchen on Feb 5, 2014

Around here, we talk a lot about “vision.” Another way to think of a vision is as a Big Hairy Audacious Goal for your business. You know, a BHAG. A what? A BHAG. It’s from one of my favorite books, Good to Great by Jim Collins. (Actually it was coined in the preceding...

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Strategy: Go From “HUH?” to “HOW” When It Comes to Your Business Goals

Posted by Gretchen on Jan 23, 2014

Strategy has been around forever. You understand the role it plays in wars between countries or battles among big business competitors. But does strategy have to be about winning? In those contexts, strategy is all about winning — about beating someone else or keeping...

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